Let me just start out with saying this: managing a full-time job alongside a successful blog IS NOT EASY. There are times when I want to quit my blog because of how many late nights I’ve spent working (editing, writing, shooting). But then I think to myself that I do this because I love it, so is it really work at all? The answer is yes, but it’s worth it. I have had a hard time in the past with stress-management, and it’s taken a while for me to achieve a (somewhat) healthy balance and fit it all in. That’s why I’ve put together some tips for you all who are out there trying to find that balance. Hopefully my tips will help you! Read more to see them.
How I Manage a Full-Time Job with a Blog:
1. Set expectations early: When it comes to collaborations, set aside expectations for the brand you are working with early. This way, both of you know how long it will take you to produce content and you can publish accordingly. This is where the second point below comes in handy.
2. Create an editorial calendar: Believe it or not, I just created an editorial calendar (I know, a little late on the game)! But I can guarantee you every big blogger has one. I use a Google Doc to plan out my year, approximately three months in advance. If you are just starting to build one, I used some free templates online like this one to help get me started.
3. Shoot content on weekends: One of the biggest pain points for me (and still is) is getting photographers to shoot content with me every weekend. Luckily, my boyfriend helps out quite a bit, but I know bloggers who shoot content with photographers every weekend. This can get super expensive, so I recommend reaching out to local bloggers to network and shoot together! This will increase your engagement when they share the pictures you create and will allow you to meet new people in your community. Contrary to popular belief, I actually shoot 2-3 outfits at once, since I don’t have time to shoot on the weekdays!
4. Plan out blog posts/social posts on weekends: I use an app called PLANOLY to schedule all my Instagram posts in advance of the week. It is free to join with one account and then you pay for each account added. I haven’t got to publishing my blog posts in advance… There isn’t enough time in the weekend! But eventually, I’d like to do this during the weekend as well. You can read more about additional tools for Instagram in Eduard Klein’s, a Digital Marketing Strategist I follow, blog post here.
5. Set aside time to accomplish blogging goals: I have an ongoing list of “To-Do’s” that I want to accomplish on my blog, so I am trying to tackle one of these a week. These are smaller and larger things like “Update the SHOP section of my header” or “Get New Favicon”. If you can do one a week, the list will eventually go down (I hope)!
6. Set aside time for yourself: I can’t stress this step enough, because I think it’s super important. Give yourself some self love every once in a while. Whether that be taking a long bath, watching a movie with your kitty, going to the gym (my personal favorite) or lighting some candles and reading… Do it and you will feel refreshed and ready to do more when the new week comes.
7. Eventually outsource some tasks: I haven’t gotten to this step yet, but eventually I would like to outsource some of these more routine tasks (like answering emails or editing my blog template) to an assistant so I have more time to focus on creating high-quality content. Thrifts and Threads wrote a really good blog post about hiring an assistant. Read the full article here.
I hope this helps you with time management and help you all achieve your goals! There’s no substitute for the hustle, but staying organized and giving yourself a break when you need it can avoid burnout. When working a full-time job, it can seem impossible to begin a blog, but trust me it is doable! It just might take a little longer to get where you want to be, but that is okay, it’s all about the journey 🙂 I’m right there alongside you all!
Let me know if you have any questions in the comments below!
P.S. I’m all about sharing additional resources to help you grow your blog, business and Instagram, and