Are you struggling attract your ideal clients online on a consistent basis? Are you always comparing your personal brand to others? Do you feel defeated when you look at someone else’s seemingly perfect brand? Are you not able to charge what you are worth? If you are answering “Yes” to some of these questions, chances are you might need to reassess your branding.

Your brand is the first thing that people see when they encounter you online. It’s like your online portfolio of your best work. It’s the first chance for someone to see that you either have your SH*T together, or you don’t. Once you have a consistent and appealing brand, you are able to position yourself as a leader in your field. This will allow you to stop the comparison game, be proud of yourself and your work, and you will be able to charge what you deserve for your service.

There are a couple ways that you can do this:

1. Hire a designer- this is the most expensive, yet most efficient way to get your SH*T together. It’s the way that I went when I decided I need my own brand and AFTER I spent hours and did it myself… which was valuable to learn, just not very efficient.

2. Do it yourself- I did it this way for many, many, years. And the truth is, you CAN get a beautiful template for your website for a fraction of the cost that you pay for a designer. It’s a perfectly sound way to get out there and start making money.

Once you have this… It’s time to define your tagline, mission statement, and values. To do this, ask yourself these questions:

Values: What desirable lasting beliefs do I want my business to embody?

Example- Consciousness, Sustainability, Love, Embodiment, Intentionality

Mission Statement: What do we do, how do we do it, and why do we do it?

Example- I am a blogger and business coach and I help other bloggers and creative entrepreneurs up-level their business strategy so that they can pursue their passion, have more freedom, and ultimately live a life they love with a sustainable income.

Tagline/Elevator Pitch: One liner containing the basics of what your business does.

Example- I am a blogger + business coach that helps conscious bloggers and creative entrepreneurs build and scale a sustainable business for the long run.

These are three pillars that will give your business clear direction from the get-go.

Once you have these in place, people will know EXACTLY what you do and perhaps how they can get involved. When you are super clear about your niche, you can attract exactly the clients and brands that you desire because they are in line with your mission.

After you have a solid brand in place where your potential ideal clients can know, like and trust you from your online homepage… It’s time to start marketing. I teach conscious coaches how to market their online business, so this is an area of expertise for me. Here are some additional ways to promote your stellar brand:

If you have a service-based business:

1. Organic Content Creation – start with TWO online platforms that you wish to promote and add posts to your social content calendar. For coaches just starting out, I recommend to start with Facebook (personal and a group Platform) and Instagram – adding value on each and making offers for your signature online programs during launch period.
2. Paid FB Advertising – start with a small Ad to your Facebook group ($5 a day, where you promote what it is you teach inside your signature program). Then, depending on what your revenue is from the Ad, increase your budget.
3. Sales Positions – if you like going with a more organic strategy for launching, I would suggest hiring a couple sales people on your team who’s salaries are purely based upon commission. It’s a win-win for you when they recruit sales for you 🙂

If you have a product-based business:

1. Seasonal campaigns – take a look at the market for your online product… what products sell based upon season (aka fashion, wine, etc.) and how can you create a content calendar or campaigns based upon this?
2. Product trade shows – I am not too familiar with these as I have never ran my OWN product-based business (but I have worked on the social media for one for 2.5 years… ) Check out the following Trade Show Countdown resource from Ace Models for more information on how to run a successful trade show to get your product out to new customers.
3. Organic + Paid content on social media – check out the above to see how to structure your organic and paid social media!

Hope this helps y’all get SUPER duper clear on your brand!

Love,
Lauren

P.S. To learn more exciting tidbits about digital marketing and hear from me on my LIVE trainings, head to my Passion to Purpose FB Community and request to join. See you over there!