So I’ve been a full-time entrepreneur for about 2+ years now, migrating from being a full-time blogger to starting an agency to running my own coaching business. Now, I blog occasionally but my coaching biz takes up most of my time!
I’ll give you all some insights into my work processes, including the software that I use to have my business running lean and smooth in hopes that this will help all of you beginning to start and run your own businesses!
One of the main things a lot of bloggers and small business owners fail to consider is their email list. Most focus on growing and maintaining a strong Instagram or social media presence, which is important… but not AS important as your email list.
Why? Here are a few reasons:
So… It’s time that we turn your blog into a business! But which platform to use?
Benefits of MailChimp:
I was a longtime user of MailChimp when I first started my blog, in 2014 (crazy to think about how much time has passed since I started my blog)! I had read articles that it was the best option to start on a small budget. That quickly changed when I first-hand experienced that entrepreneurship is a continuous series of investments to see where you get the most return… But that’s a story for another day.
MailChimp is great for a few reasons:
Benefits of ConvertKit:
Overall Winner: ConvertKit
As a business and spirituality mentor for conscious coaches and creatives, the benefits are far greater for ConvertKit. When creating a more advanced automation sequence, I needed more support than MailChimp offered. I also didn’t care about the fancy templates and I wasn’t selling any e-commerce products where I needed analytics to track the exact revenue from my email. ConvertKit provides all the analytics I need (clicks, unsubscribers, etc.)
If you are serious about making passive income through your blog (like I am), I highly recommend ConvertKit instead of MailChimp. The affiliate programs just don’t compare.
I hope this helps in your decision making – as a small business owner, ConvertKit is an expense that you will quickly realize the benefits of… and it even pays for itself if around 5 people sign up using your affiliate link!
*Disclosure – All opinions in this article are my own. This article uses affiliate links to ConvertKit’s affiliate program. If you choose to purchase a ConvertKit subscription, will get a percentage of those sales.
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